Fiction can provide us with an intense vicarious experience. Readers identify with characters that they envy on a gut level, said Dwight Swain (author of Techniques of the Selling Writer).
I made just that point in my “Writing Great Characters” talk at the 2010 Write On The Sound Conference here in Washington State.
The trickiest thing about video is the audio, so you might have to turn it up.
Novel Dog 
One of my favorite villians would be the dude that made “Callahan’s” day, in Dirty Harry. Spooky evil.