The Most Forgotten Marketing Tool

Here’s a way to nudge your odds of getting published up a bit. And you don’t have to rewrite your query letter to do it. Even better, once you’re published, this trick can improve your sales.

Put some thought into your title.

I caught some footage of Bob Mayer as a guest instructor for the Whidbey Island Writers MFA Program. Here’s a bit from his bio:

Bob is the best-selling author of over 40 books. He is a West Point graduate, served in the Infantry and Special Forces (Green Berets)… He also served in Special Operations Western Command on a variety of classified assignments.

He is the Co-Creator of Who Dares Wins Publishing, a Flex Publishing house dedicated to military fiction and the non-fiction of Excellence.

He brings a unique blend of practical Special Operations Strategies and Tactics mixed with the vision of an artist.

And here’s 90 seconds of don’t do what I did:

(It looks pretty rustic for a classroom, doesn’t it? It’s actually a century-old inn on Whidbey Island, a ferry ride from Seattle. You can hear floorboards squeaking as people walk around upstairs.)

— Steve

5 Responses to The Most Forgotten Marketing Tool

  1. Doniella says:

    i love the Captain Whidbey Inn. the bar – the fire place, etc. and the feather beds!!!

  2. Good stuff, thanks Steve.

  3. Nora Weston says:


    Hi! You have a fantastic blog. I’ve enjoyed learning some new tricks, tools, and tips. I’ll be sure to share your blog with others. ­čÖé

  4. Denke das war gut Gr├╝ndonnerstag und Karfreitag Regen gibt selten Erntesegen.

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