Make your own Author Swag

I came into a bit of cash and spent it on some self-designed goodies at Zazzle.

Ah, author-generated marketing! No, not really. This sort of thing is too expensive to be part of any sane business plan for promotion.


But spending money on swag like this is a chance to affirm your faith in your ability as a writer and your certainty in your future success.

They’re conversation pieces. Your friends will see them and ask what the hell you are up to. And you owe it to yourself to get comfortable about sharing your writing progress with your buddies and colleagues.

And they are wicked fun.

Here’s a mug with some tease copy for the novel I’m writing now. Do you ever wake up with cool descriptions of your novel in your head? I do, and I write that stuff down.

Here’s the other side.


Here’s a pin with a graffiti catchphrase from the novel. The main character keeps finding this scratched into park benches and spray-painted on bridges, etc.

Sort of like “Frodo Lives!” or “Who is John Galt?

This is the biggest, cheesiest hack in all my html history. Why the hell can’t I space these stupid pictures properly? Argh!

And this mysterious glyph on my book bag is a QR code, a two-dimensional bar code that usually encrypts website URLs, although they can encrypt any text (such as your latest short story). I’m strangely drawn to them — I think they look like Egyptian hieroglyphics. If you have the right app installed, you can point your iphone at one, and be taken to a website. This one, of course, sends you here.

You can create them for free here, and proofread your work here.

Lastly, here’s a t-shirt I can wear to Write On The Sound conventions and NILA Residencies. Wearing my blog on my sleeve, more or less.

(By the way, if you want a brilliant and Zazzle-free way to promote your published novel, check what marketing genius Seth Godin suggests. And if your novel is electronic, then check with Lindsay Buroker, who proposes something similar.)

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4 Responses to Make your own Author Swag

  1. Lindsay says:

    Thanks for the shout out, Steve!

    Man, I feel like such a n00b since I have no t-shirts or cups about my work. I will have to have you school me in the ways of Cafepress one day. :D

  2. Lindsay says:

    Oops, I guess that’s Zazzle, not Cafepress. See? N00b!

  3. [...] This post was mentioned on Twitter by Nissie Shay, Lindsay Buroker. Lindsay Buroker said: Why it's fun to be a writer… "Make your own Author Swag" http://bit.ly/gTsL8k [...]

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